The advertiser’s check-list when starting a new campaign

Launching a new campaign is very exciting, but in the heat of the moment you may forget some important steps.

Here is my check-list to help you stay on track:

Tickbox Agree on the campaign’s details with your ad network

You must discuss the following:

– targeting: geos, CPI, OS version, device800px-Teacher-writing-on-blackboard564
– total budget & daily cap (useful for soft launches)
– running dates
– delay to apply pause notifications
– financial details: mainly payment terms

Tickbox Prepare the creatives

At this point it is not essential to make many sets of creatives, however I encourage you to provide localized versions of the same creative. Feel free to ask for advice from your Campaign Manager.

Tickbox Test the tracking links

superhero-296963_960_720It is best to use one of the market’s existing tracking solutions. We are integrated with most of them (Tune, Appsflyer, Adjust, Kochava…). You can also use a Server2Server integration.

Don’t forget to ask your Campaign Manager to make a test install. This is important in order to make sure both sides are receiving the installs correctly, and to avoid any issues at the end of the month.

Tickbox Make sure you receive the sub publisher id

You will be able to see the performance per publisher and push the campaign where it performs best. At AdBuddiz, we are able to send this data easily: we add it to the tracking link.

Tickbox Get the reports

Request a dashboard access from us, so that you can monitor your daily installs and spendings.

Once you have done all this, you are ready to go ;-)