On March 20, a 7 year-old’s dreams have been crushed. When asked by his teacher the age-old question of ‘What do you want to be when you grow up?’, the son of TechCrunch senior editor Matt Burns, dressed proudly in his Minecraft T-shirt, said,
‘a game developer’.
And guess what? He was told off by his teacher that it’s not a ‘real job’ and was excluded from his school’s career day.
As much as we share his dad, Matt Burns’ fury, the sad truth is, this teacher is not alone in her backwardness regarding career choices. It is popular belief among many that the gaming industry is not a serious business.
‘What do you mean you work in games?’
‘You play games all day?’
Game development is no child’s play.
Developing a game is hard work. Making a game that’s fun and addictive involves blood, sweat and tears. It requires not only creativity, but also planning, meticulous calculation and analysis, all of which are usually done by a whole team of talented professionals – game designers, graphic designers, engineers, analysts, marketing…the list goes on.
There is real (big) money.
Most people don’t think game development is a serious job because they don’t understand the business model. Just because people downloaded and played Candy Crush for free doesn’t mean there’s no money generated. Television is free, and nobody judges the actors and actresses for not doing a ‘real job’. We all know it’s a ludicrously good business. It’s the same for the gaming industry.
As fellow developers and game lovers, we know that thousands of developers make their living on creating amazing games to bring joy and excitement to everybody. It is a huge market that is bringing a lot of business and employment.
The maker of Candy Crush, King, was valued at $7.08 billion last year. And why else would Supercell have spent a whooping 9 million dollars on a set of commercials with Liam Neeson for Clash of Clans if they are not making money?
With mobile phone usage skyrocketing, the business has a lot of room for growth and a sparkling bright future ahead.
At AdBuddiz, we see developers making a living through creating games that they are proud of and passionate about every day. We know that it is a viable, rewarding business. So, teacher, just because it’s fun doesn’t mean it’s not a real job.