Who is playing your game?

How would you describe your typical gamer?


Frankly, it is arguable whether “the typical gamer” even exists anymore.

The profiles of gamers are evolving rapidly. The stereotype of gamers being the anti-social teenage boy, or the middle-aged man with no life, has never been further from the truth.

The fact is, smartphones and tablets have made gaming portable and readily accessible to everyone, and with the increasing variety of mobile games out there, more and more people, both men and women of all ages, (including moms and even grandmas!) are spending more time delving into the world of mobile games.


This study done by the IAB shows that, contrary to popular belief, people of all ages play games. If we take a look at this other study done by The Washington Post below, we will see that women are almost as addicted to games as men. We see almost equal shares of men and women spending time playing games.

Screen Shot 2015-01-05 at 18.04.47

With the profiles of players diversifying, there is a lot more room for different kinds of games and apps that target audience with different tastes and spending capacities.

That’s exactly why so many different kind of advertisers are willing to spend big money on advertising in apps and games, and why it makes sense for all the talented developers out there (yes, you) to monetize your games and apps with a smart ad solution that adjusts and targets the right ads to the right apps and audience!


Mobile ads – a form of art?

Mona LisaOkay maybe not quite. But mobile ads have surely come a long way from a blurry, unreadable banner – unable to be closed yet when clicked doesn’t help you understand what it’s all about…we know, we’ve all suffered from that.
Things have changed and AdBuddiz is pioneering the way by turning mobile ads into a work of art, rather than a nuisance.

Our philosophy is based on creating ads which help our network of developers to monetize their apps in the cleanest possible way: ensuring the user experience of their apps is not infringed upon, while at the same time achieving the highest payouts on the market.

How are we doing this?

We use only high-quality graphics with the clearest resolutions.

Our campaign managers select the best performing apps from our premium advertisers, and choose only the most appealing creatives to display across our network. Attracting users to want to install the advertised app is the most important objective!

You don’t lose your users

We bring the app store into your app. There is no redirecting or opening of multiple windows which distract the user and take forever to load. All ads are cached, so they appear instantly.

We keep things simple and clean. Once the user has installed the ad, they’re directed right back to where they left off in your app, smoothly and seamlessly.

It’s a free world!


Most ads try to hide or camouflage the exit button, almost bullying the user into clicking on the ads. This is not a strategy we believe in. If they aren’t interested, they just aren’t, so let’s just let them get back to enjoying your app!

That is why we made an extra effort to create a “zone of exit” around the usual cross that is 9 times bigger than normal, which allows users to not have to click precisely on that tiny cross to dismiss the ad. Android fans can also use the back button to close an ad and return right back to where they were in the app before the ad appeared – so willing users click happily on the ads, and disinterested users return as happily (and quickly!) to your apps.

We believe in bringing mobile advertising up to a new level, to create high quality ads that users like to see on their screens and are attractive enough to generate installs. The company was founded based on this philosophy and it’s something we are always working to perfect. We’d love to hear about what you think!

The scary thing called ads…

hiding-1209131_960_720When choosing an ad platform to monetize the app you’ve poured your heart and soul into developing, the biggest considerations that come to your mind might be:

1. Can they bring me good money?
2. How easy is it?
3. Do the ads look good?
4. Will it turn my users off?

Formed by a group of game enthusiasts and app developers, AdBuddiz understands what’s important and strives to address concerns that go through all developers’ mind when making the important step to monetize your apps.

High CPM, automatic payments

We know, we know, it’s about monetizing your apps, after all. The money matters. That’s why we decided to work only on CPI (click per install), as this is the model for which advertisers are most willing to offer high payouts. Our advance optimization algorithm makes sure that your impressions are never wasted on ads that are not converting, (they get banned when they fail to convert consistently!) and that’s how we manage to maintain a CPM of up to $10 on android, $15 on iPhone and $30 on iPad. The payment is also automatic – as soon as you start generating revenues, you get money transferred into your account automatically, regularly. No procedures, no delays, no headaches.

Simplicity is our motto


It’s hard enough to develop an app, and we know no developer wants to spend an additional 5 hours trying to integrate an SDK with many lines of complicated code. AdBuddiz is dedicated to making lives easier for everybody. That is why our team has simplified the code to only 2 lines, so that integration literally takes just 5 mins. It’s our job to deal with all that coding horror, not yours.

Clean, premium HD ads


Users associate your apps with the ads you choose to display.
Nothing turns a user off more than seeing a low quality, low resolution ad while using an app. Not only are unattractive ads an eyesore, they are also inefficient in generating installs, which after all, are what will bring you revenues and that’s the only reason why you’re showing ads in your app. With this in mind, AdBuddiz have strict policies regarding the quality of ads that are to be shown in our network. In the same way a high-end fashion magazine picks out high-end luxury ads, we screen and qualify ads to make sure that they are HD, appealing to the eye and have content appropriate for your apps. We know your apps are not a dumping ground for crappy ads!

Your app is the star


As fellow developers, we know that at the end of the day, ads are the salt and pepper to the gourmet dish that is your app. They are necessary to bring out and enhance the flavors, but putting too much of them spoils the dish. In no case should ads spoil user experience by distracting or upsetting users of your app. To address this issue, AdBuddiz gives developers 100% control over when, how and how often to display the ads, making sure that the spammy user experience that leads to the downfall of many great apps can be avoided.


A lot of developers consider monetization through ads a dangerous territory, with the preconception that ads affect user experience, resulting in a drop in user retention. Avoiding advertising all together, however, is not the way to go – the solution is to pick the right ad platform that is simple, smart and knows what it’s doing. The problem is not with the what, but the how! :-)

Welcome to our Blog !

increase2014 has been a fantastic year for AdBuddiz with wonderful growth compared to 2013. We are excited to announce that :

– the number of publishers has more than tripled!
– 10 times more campaigns have been launched!

Among other things, we’ve also :

– boosted the CPM of our publishers by more than 40%
– perfected our optimization algorithm
– released our iOS SDK
– revamped our website 

With all these great things happening, we thought there’s no better time to roll out our AdBuddiz Blog. Here, we’ll share content valuable to all of our partners, publishers and advertisers. In particular, we’ll talk about :

– our latest features
– best practices in the industry
– success stories and interviews
– relevant thoughts about app monetization and advertising 

Stay tuned for our updates – and don’t forget to comment and share your thoughts! ;-)

Just a note – for inqueries regarding Publisher or Advertiser Support, please send them to contact@adbuddiz.com (not on the blog)  ;-)

We hope you’ve all had as successful a year as we had at AdBuddiz, and we look forward to growing together in 2015!